Lawson Products Introduces Enhanced E-Commerce Website
“For years our customers have valued our service-oriented, consultative
approach to helping them be more operationally efficient. We also know
customers in the maintenance and repair industry want to partner with
companies that have an easy-to-use and highly functional e-commerce
tool,” stated
As part of Lawson’s multi-channel sales model, the improved website gives users access to more products than their printed catalog with robust and easily searchable product and technical content that supports both The Company’s sales organization and customers. “Our newest e-commerce site, built on the Oracle-ATG Web Commerce platform, continues to leverage our investments in integrated technologies like Heiler’s product information management solution and the SAP® ERP application. The release of this enhanced site translates the substantial investments we’ve made in our systems infrastructure into a better customer experience,” stated Mr. DeCata.
He continued, “Lawson Products is a company with a long-standing reputation built upon years of service to its stakeholders. Our value has always been based on exceptional in-person service, and that will only be enhanced by improving customers’ online experience with us. It’s all the benefits of on-site service with anytime online access – a space in our industry that we are uniquely positioned to own.”
The enhanced site is being supported by a specially trained Web Customer Service team. U.S. customers can access the site at lawsonproducts.com or kent-automotive.com, while Canadian customers can use lawsonproducts.ca or kent-automotive.ca.
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Source:
Lawson Products, Inc.
Investor Relations:
Ronald J. Knutson,
(773) 304-5665
EVP, Chief Financial Officer